Purpose: Acts as a supporting headline above.
Required: No
Recommendations: Keep max to about 30 characters (including spaces)
Purpose: Used as the main headline to set context for the copy underneath.
Required: Yes
Recommendations: Keep max to about 70-80 characters (including spaces)
Purpose: Used to expand on the main headline.
Required: Yes
Purpose: Used to illustrate the content. Can also be a videos.
Required: Yes
Recommendations: Big image or video aspect ration should be close to 1x1,1. Tall image or video aspect ratio should be close to 1x1,5. Horizontal image or video aspect ratio should be close to 1,5:1