Product Detail

Element: Image

Purpose: Used to illustrate a specific car model.
Required: Yes
Recommendations: Image aspect ratio should be 1x1

Element: Product detail heading

Purpose: Used to indicate a specific car model. Correlates with the Car teaser heading.
Required: Yes

Element: Product detail lede

Purpose: Used to expand on the main headline.
Required: Yes
Recommendations: Keep max to about 250 characters (including spaces)

Product Offer

Required: Yes

Element: Product offer heading

Purpose: Used to indicate a specific Clever product.
Required: Yes
Recommendations: Should only contain the title of the Clever product.

Element: Checklist

Purpose: Used to list the benefits of a specific Clever product.
Required: Yes
Recommendations: Each point should be kept max to about 110 characters (including spaces)

Element: Specifications term

Purpose: Used to indicate a specific Clever product option.
Required: Yes
Recommendations: Keep max to about 30 characters (including spaces)

Element: Specifications description

Purpose: Used to indicate a price for the specific Clever product option and the currency.
Required: Yes

Element: Body copy

Purpose: Used as a disclaimer - indicates that the user should contact the car dealership for further questions regarding the car, as well as request Clever upon purchase.
Required: Yes
Recommendations: Keep max to 70 characters (including spaces)

Call to action

Purpose: Used to direct the user to the relevant page or action - in this case the relevant car dealership page.
Required: Yes
Recommendations: Keep max to about 25-30 characters (including spaces)