Card: With Image Caption

Element: Card subheading

Purpose: Acts as a supporting headline above.
Required: No
Recommendations: Keep max to about 30 characters (including spaces)

Element: Card header

Purpose: Used as the main headline to set context for the copy underneath.
Required: No
Recommendations: Keep max to about 70-80 characters (including spaces)

Element: Card body

Purpose: Used to expand on the main headline.
Required: Yes

Element: Image

Purpose: Used to illustrate the content. Can also be a video.
Required: Yes
Recommendations: Image or video aspect ratio should be close to 1x1

Element: Image caption

Purpose: Used to describe the image/video.
Required: Yes
Recommendations: Keep max to about 120 characters (including spaces)