Content Blocks

Purpose: Mainly used to communicate “At home” / “On the road” - but could also be used for other purposes

Element: Secondary heading

Purpose: Used as the main headline to set context for the content below.
Required: Yes
Recommendations: Keep max to about 70-80 characters (including spaces)

Element: Body copy

Purpose: Used to expand on the main headline.
Required: Yes

Element: Images

Purpose: Used to illustrate the content. Can also be videos.
Required: Yes
Recommendations: The 1st (tall) image or video aspect ratio should be close to 1x1,4; The 2nd (full-bleed) image or video aspect ratio should be close to 1:1,1