Purpose: Used to introduce and set the mood for the page.
Purpose: Acts as a supporting headline above, in this case specifies the name of the page the hero is placed in.
Required: Yes
Recommendations: Scenario where a particular page the hero is placed on can be accessed from the Primary Navigation: should correlate with the core headline (link) in the Primary Navigation and be kept max to about 20 characters (including spaces). Other scenarios: keep max to about 30 characters (including spaces)
Purpose: Used as the main headline to set context for the content below.
Required: Yes
Recommendations: Keep max to about 70-80 characters (including spaces)
Purpose: Used to expand on the main headline.
Required: No
Purpose: There is no image.
Required: No